rafiqi (art director)
Sunday Beauty
BrandingInsight
Modern beauty consumers are shifting away from heavy, perfection focused makeup toward routines that feel effortless, breathable, and true to their natural selves. They want to look fresh and sunkissed without looking like they tried too hard, especially in slow moments like a Sunday by the beach.
Solution
Develop a beauty brand that captures the feeling of a slow, sunlit Sunday through lightweight, intuitive products designed for a no makeup makeup look that enhances rather than transforms. The brand identity uses soft sun washed tones, airy layouts, and organic details to evoke warmth, skin, and light, making beauty feel simple, natural, and quietly radiant.
Package Design
CC Cream
Tinted Lip Balm
Puddy Blush
Advertisements
OOH
Email Promotion
Stories