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Sunday
BrandingInsight
Create a makeup brand for busy people who want to look put together while still feeling like themselves and having a little fun in their day. Sunday captures that balance with an effortless and quirky personality.
Solution
Develop a playful Gen Z inspired brand identity with bold quirky typography, fresh color palettes, and lighthearted design details that make makeup feel less like a chore and more like a small joy in the day.
Brand Guidelines
Package Design
Concealer
Tinted Lip Balm
Puddy Blush
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