shanzah rafiqi graphic designer & art director

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Jim Beam

Sun BeamInsight

Reimagine Jim Beam as a non-alcoholic product targeted at Gen Z with its own brand identity.

Solution

Highlight the feeling of warmth one reports when drinking bourbon and brightness/lightness one can experience when abstaining from drinking.



Case Study Video




Spirit Packaging





Social Posts


                         



Out of Home





InStore/Bar Activation






Cooler Packaging



Cooler Boxes

Merchandise



AD & CW: Shanzah Rafiqi & Sofia Nichols Hernandez