rafiqi (art director)
Arwa Studio
Branding & Print DesignArwa Studio is more than a florist, it is a space for celebrating love, emotion, and meaningful connection through flowers. The brand needed to feel expressive, playful, and personal, reflecting the way flowers often carry sentiment beyond words.
Solution
I developed a vibrant identity system rooted in whimsy and femininity, combining expressive floral forms with a light, playful visual language. The logo and branding were designed to feel handcrafted and emotionally warm, supported by a flexible system that brings personality across touchpoints while keeping the experience cohesive.
Instagram Posts
Flower Care Tag
Business Cards
Brand Guidelines