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Spotify
Breathe To The Beat40 million adults in the US have an anxiety disorder, yet few realize songs at 60 bpm release alpha brainwaves, which relax your mind and muscles.
Solution
Release the HeartBeat extension with an AI algorithm that crafts playlists with songs at 60 bpm. Listeners will be coaxed to calm as they breathe to the beat.
App Extension
Apple Watch Notifications
Smartwatches can track heart rate and other anxiety symptoms. The Spotify app will send messages, and suggest playlists when anxiety symptoms are recorded.
TV Spot - 60 seconds
Youtube Pre Roll - 15 seconds
Video Plays
Out of Home
Apple Watch Notifications
Smartwatches can track heart rate and other anxiety symptoms. The Spotify app will send messages, and suggest playlists when anxiety symptoms are recorded.
TV Spot - 60 seconds
Youtube Pre Roll - 15 seconds
Video Plays
Out of Home
Spotify Ad - 30 seconds
Video Plays
NYT Banner
Social
Social Challenge
Experiental
In high-stress environments around the country, such as airports and college campuses during finals, HeartBeat music pods will pop up with noise cancelation, essential oil scents, and 60 BPM music. Stressed-out strollers will exit feeling completely zen.